In marketing, we distinguish two completely different generations in habits and users: the millennials (or generation Y) and the Z generation. Millennials (1977-1995) have grown up with the emergence of the web and new technologies. In contrast, the generation Z (1996-2010) has always lived with.
The mailing solution Citipost Mail offers us today an interesting infographic that shows us how to communicate and address specifically each of these two generations. We let you discover.