Ideas

McDonald's and Monopoly launch smartphone game in augmented reality

Are you tired of Pokémon GO? Here is a game that you might like. You know without a doubt the partnership between McDonald's and Monopoly, which comes in the form of collectible stickers to win gifts. In Australia, the two companies decided to digitize and in partnership with the VML agency, they launched a smartphone game in augmented reality.

The principle is simple: just scan your thumbnails with the dedicated application. A game board appears on your smartphone, and fits perfectly into your environment thanks to augmented reality. A good idea that extends the experience of this successful game well known to McDo customers. When is a launch in France?

Loading...