Every year in Canada, 8.5 million people get colds or flu. A sad reality that unfortunately costs the country $ 1 billion each year. And the main factor in transmitting the virus is simply shaking hands. To fight against this phenomenon, the agency John St. had the idea to launch the campaign "Bump Do not Shake".
The principle is simple: to encourage the population to replace the handshake by the check. According to one study, the check would reduce the transmission of viruses by 90% compared to the handshake. As you have understood, this operation is not to be taken seriously. It is an initiative of John St. agency to talk about it by surfing on the cultural success of the check.